COMMUNICATIONS GUIDELINES ______________EntrepreneurshipWeek USA

Your involvement in EntrepreneurshipWeek USA provides your organization with a unique opportunity to capitalize on a major national media push and engage the local media in your community.

While you may have had experience in dealing with the news media, we have provided some guidelines to leverage your activity as part of a massive initiative to ignite the nation's consciousness around the importance of being entrepreneurial. We would appreciate having you help us present a unified look nationwide. You can also use the same branding opportunities to promote your local community or state sponsorship of The Week, substituting your state or city for the USA.

Branding -

"What's Your Big Idea - Take it On" will be used in national publicity as a way of challenging young people to become excited about their entrepreneurial ideas. With the challenge to "Take It On" we in education need to focus on how students can be prepared to be SUCCESSFUL as well.

* Text:
EntrepreneurshipWeek USA - there should be no spaces between 'Entrepreneurship' and
' Week'. Second mention of EntrepreneurshipWeek USA should be "The Week".

* Typeface:
Arial (10 pt.)

* Logo Use:

Copy the EntrepreneurshipWeek USA logo and use it on all of your outreach materials - including website links, newsletter articles, blast e-mail campaigns, flyers, brochures and anything else you use to promote your activity. You can find a high-resolution logo online that you can download at www.entrepreneurshipweekusa.com/partners/branding.

Copy the Consortium logo below to identify your events as education-related activities that support the advocacy of entrepreneurship education as a lifelong learning process. You have our permission to use the Consortium logo in combination with your organization promotions in connection with EntrepreneurshipWeek USA. Contact the Consortium if you need a high-resolution logo.

*Colors:
In designing materials to be consistent with the EntrepreneurshipWeek USA brand, please use the following colors:

• PMS
  Blue [Pantone 294 CVC]
  Green [Pantone 383 CVC]
  
• RGB
  Blue (R=13, G=69, B=137)
  Green (R=179, G=194, B=29)
  
• CMYK
  Blue (C=100% , M=72% , Y=13% , K=7%)
  Green (C=28%, M=12%, Y=96%, K=4%)

Media Outreach Tips

• Inform your local media and get them involved well in advance with a press conference, media availability or "brown bag lunch" session to discuss your involvement in EntrepreneurshipWeek USA.

• Important news stories change by the minute and sometimes journalists who intend to cover your activity can be called away at the last minute. Cover yourself by reaching out to a variety of outlets - including newspaper, radio and television - for coverage.

• If the local paper plans to send a photographer, be sure to think about and offer to stage an image that conveys your message. Including the logos - perhaps on a poster, folder or podium sign - reinforces the association with the national initiative.

• Look for opportunities to get a spokesperson interviewed on appropriate talk radio and local TV segments in the weeks leading up to your activity. If your organization doesn't already have one, nominate a spokesperson and make sure they are available for interviews before, during and after the activity.

Key Messages

• Your organization is one of hundreds across the country taking part in EntrepreneurshipWeek USA (February 24 - March 3, 2007) by planning thousands of activities for America's next generation of entrepreneurs.

• Entrepreneurs come from all walks of life and a wide variety of academic backgrounds. This is an incredible career development opportunity for all of us to make all of America's youth aware of their entrepreneurial potential and find if they have it within them to 'make a job, not just take a job.'

• EntrepreneurshipWeek USA is a week-long effort to celebrate the power of entrepreneurship, ignite the nation's consciousness around the importance of being entrepreneurial, and "start the conversation" about the importance of developing entrepreneurial expertise in youth and adults.

• Developing entrepreneurial knowledge, attitudes and skills through a variety of entrepreneurial activities and experiences prepare today's youth to be the entrepreneurial leaders of the future.

• The Week helps the education community and business leaders across the US strike up a deeper, on-going discussion about the power of entrepreneurship to drive the local - and national - economy.

• Above all, EntrepreneurshipWeek USA will celebrate the creativity, imagination and innovation of entrepreneurship in all its forms - business start-ups, social entrepreneurship and enterprising employees within existing organizations.

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